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案例研究
DECA Games
DECA Games, the publisher behind the long-running MMORPG Celtic Heroes, and a longtime webshop adopter, partnered with Aghanim to launch the game hub as a strategic extension of its distribution stack.
The objective was clear:
- Add meaningful revenue off-app
- Create a preferred destination for higher-value spenders
- Maintain absolute operational stability
挑战
App-Store Dependency
Monetization relied heavily on mobile and Steam storefronts, limiting margin flexibility and pricing control.
High Value Spend Concentration
Mid- and high-tier purchases lacked an optimized off-app environment.
Operational Risk Sensitivity
As a mature live game, any new monetization channel needed to launch without disruption.
解决方案
Aghanim deployed a fully integrated game hub, a branded destination designed to feel like a natural part of the Celtic Heroes economy.
Game Hub Exclusive Value
Premium bundles and stronger value-per-dollar incentives encouraged off-app purchasing.
Seamless Player Flow
Minimal friction between game and game hub reinforced trust and repeat behavior.
Liveops-Ready Monetization
The game hub supports programmatic offers and future campaigns without economic risk.
结果
Within eight days, nearly half of all IAP revenue was generated through the hub, pure incremental gain, with zero cannibalization of mobile purchases. One in three visitors converted to a purchase. ARPPU on the hub ran at 183% of the in-app average, confirming that higher-value spenders naturally gravitate toward a premium environment. Zero critical incidents across the entire launch window.
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Eight days after launch, the game hub continues to be performing above Aghanim's early shared expectations across revenue uplift, player adoption, and ARPPU increase. Players are accepting the platform with an incredible kick start rate - a significant portion are migrating their purchase behavior there, especially higher value spenders. Aghanim's game hub clearly established itself as a trusted, stable, and high value purchase channel from week one.
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DECA Games 案例研究
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