UNI-STAR Interactive
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case study
Fortune Mine
Fortune Mine Games, a Turkey-based mobile game studio and the team behind Coin Chef, set out to scale its direct-to-consumer (DTC) channel beyond incremental contribution.
While the team had already invested in a web-based monetization strategy, the existing setup struggled to meaningfully shift spend off-platform or unlock consistent conversion gains.
Partnering with Aghanim, Fortune Mine deployed a fully compliant game hub architecture designed to increase off-platform revenue, improve conversion efficiency, and scale DTC into a primary growth channel.
Challenge
Capped Web Contribution
Web revenue plateaued at ~18%, limiting the impact of DTC on overall monetization
Inefficient Conversion Flows
Existing web journeys introduced friction, suppressing conversion & purchaser growth
Limited iOS Shift
High-value iOS users remained largely on-platform, constraining margin expansion
Solution
Aghanim introduced its game hub meets checkout framework, enabling Fortune Mine to restructure its DTC strategy around performance, compliance, and scalability - cross-platforms, globally.
Game Hub Deployment
A fully personalized hub experience designed to centralize offers, rewards, and player engagement
Direct-to-Checkout Flows
Reduced friction by routing players directly into purchase-ready experiences
Optimized Player Routing
Improved entry points and navigation to capture high-intent users more effectively
Global MoR Infrastructure
Seamless handling of payments, tax, and compliance across all operating markets
Result
Coin Chef’s web revenue share grew from 18% to 40% globally, reaching 60% among US iOS users. Web conversion increased by 20%, total purchasers grew by 30%, and direct-to-checkout generated 15% incremental revenue.
“
Aghanim is not a webshop - it’s a real DTC monetization layer. We didn’t just move spend off-platform, we saw meaningful improvements in conversion and purchaser growth, while direct-to-checkout unlocked incremental revenue our previous setup couldn’t capture. The solution turned our old webshop into a scalable monetization growth channel.
DK
CEO & Founder of Fortune Mine Games
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