DECA Games
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case study
DECA: DragonVale
DECA Games, a global games publisher and operator specializing in live operations, is dedicated to giving great games a long and successful life by growing engaged player communities and unlocking their full potential.
Together with Aghanim, DECA Games launched a personalized, globally compliant game hub designed to support engagement, purchasing, and repeat visits.
The result: a high performing DTC ecosystem that gives DECA Games greater control over the player relationship, more flexibility to run liveops campaigns, and a scalable foundation for long term growth.
Challenge
Limited DTC Capabilities
DECA’s legacy off-app web store provider offered limited flexibility for engagement, rewards, promotions, and pricing.
Diversifying & Increasing Monetization
Revenue leaned on shifting spend off-app to cut platform fees, with little room to grow revenue per player.
Low conversion, hard to scale
Limited player conversion and constraints in product capabilities and scalability were holding back further growth.
Solution
DragonVale protected its price integrity by replacing standard discounts with bonus-currency offers, increasing perceived player value.
Effective Engagement Features
Game specific loyalty programs encouraged players to purchase off-app.
Targeted Liveops Campaigns
A combination of daily rewards and liveops campaigns improved game hub conversion month over month.
Global MoR Infrastructure
Tax management, FX, fraud protection, and regional payment coverage simplified global compliance.
Result
From Month 1 to Month 3, game hub revenue grew 93%, while ARPU increased 112%. Repeat purchase rate reached 49%, showing that purchasing through the game hub is becoming a recurring behavior rather than a one-off action. Revenue from returning purchasers increased 262%, indicating strong adoption among existing players.
“
What stands out about Aghanim is how much more we can do versus our previous webshop setup. It's a full DTC out of the box stack. Deeper customization and segmentation give us greater control over the player experience, while advanced liveops and engagement tools turn DTC into an actively managed channel rather than a static website. The move into production was seamless, and the customer success support has been outstanding.
AR
Product Manager
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DECA: DragonVale case study
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