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案例研究
Cubic Games
Cubic Games is the studio behind the long-running mobile shooter Pixel Gun 3D, with over 200 million downloads and 2+ million monthly players across mobile and PC.
Part of the GDEV group, the company is based in Armenia and Cyprus with a team of 140+. Before Aghanim, Pixel Gun 3D’s previous webshop generated roughly 4% of revenue, an established channel that had yet to become a meaningful revenue contributor.
After launching the Pixel Gun 3D game hub with Aghanim, DTC revenue tripled within 30 days, growing from 4% to 37% of revenue.
Leaderboards, news, lore, personalized catalogs, and loyalty mechanics gave players more reasons to return, increasing repeat visits and conversion.
挑战
Limited DTC Contribution
Despite having an previous webshop, Cubic Games saw it account for only 4% of total revenue.
Disconnected Player Experience
The DTC channel was disconnected from the game. Cubic needed a player aware game hub powered by behavioral and segment data.
Slow Liveops Execution
Publishing and updating custom offers required external support, slowing liveops execution.
Friction In The DTC Journey
Platform policies limited direct paths to the studio’s DTC channel, adding friction to the player journey.
Limited Reasons To Return
Cubic Games wanted to go beyond transactions and build a recurring community and metagame experience.
解决方案
Flexible, Integrated Game Hub
Built on metagame mechanics with direct links from the game and automatic player authentication.
Faster Liveops Execution
Liveops campaigns keep the game hub aligned with in-game events.
Loyalty-driven Engagement
Tiered Player Passes and Daily Bonuses re-engage players at key moments and reward continued engagement and direct purchases.
Creator Program Infrastructure
Enables Cubic to activate creators across streams and campaigns, with Aghanim supporting onboarding and payouts.
Engagement-driven Rewards
Built in wiki hosts lore; Achievements and reward milestones can even recognize activities such as reading game lore.
结果
For Cubic Games, DTC now accounts for 37% of total game revenue, up from 4% before Aghanim. ARPPU on the game hub is 2x higher than in the in-app store, and seasonal campaigns increased game hub ARPPU by 82%.
“
We’d run a webshop before, but it never moved past a few percent of revenue, it just wasn’t built to keep up with how fast we wanted to test things. Aghanim gave us a hub that’s simple to operate, that’s become a real gathering point for our game community, and that’s had a meaningful impact on the studio’s key financial metrics. The partnership feels less like a vendor relationship and more like an extension of our own team.
DA
CEO of Cubic Games
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Cubic Games 案例研究
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