案例研究

UNI-STAR Interactive

UNI-STAR took a fundamentally different approach to monetization by prioritizing a Direct-to-Consumer (DTC) ecosystem from day one. Instead of relying solely on traditional app store purchases, the team introduced a fully integrated game hub alongside the game’s release, enabling direct engagement, segmentation, and checkout.

This early strategic shift not only unlocked new revenue streams but also provided long term resilience against platform risk.

挑战

Limited Webshops Coverage
Historically, webshops have delivered limited reach, effectively serving only a narrow segment of players.
Liveops flexibility
The studio operates games with early stage monetization and needs to quickly adjust its DTC tactics without additional developer effort.

解决方案

High loyalty rates and subsequent net revenue increases were achieved through implementing some of Aghanim’s most effective platform features.

News & Daily Rewards
Exclusive content, available only on the game hub, drew players in from every platform.
Platform Compliant Entry
Native top-up entry points designed in strict adherence to platform policies, ensuring zero regulatory risks.
Loyalty Program & Cashback
Loyalty points and cashback rewards were awarded for every purchase, encouraging repeat transactions and offering bonuses as players progressed.

结果

Hero Rush generated 24% of revenue off app in its first week and averaged 46% off app revenue share over the following three months. The setup also maintained 100% uninterrupted revenue flow, independent of platform constraints.

“

Launching with a DTC first mindset fundamentally changed how we think about monetization. Within the first week, nearly a quarter of our revenue was already off-app, but more importantly, we built a system we fully control.

Tan Yu

Overseas Publishing Lead, UNI-STAR

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