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案例研究
Vertigo Games
Vertigo Games, the studio behind the hit mobile FPS Critical Strike, wanted to meaningfully scale its direct-to-consumer (DTC) business and cut dependence on high platform fees. Their previous DTC efforts had delivered limited upside: low engagement, and minimal liveops flexibility held back meaningful growth.
Partnering with Aghanim, Vertigo Games launched a fully personalized, globally compliant game hub that transformed how players engaged, purchased, and returned.
The result: a frictionless, high-performing DTC channel that enables fully compliant link-outs cross platform, globally.
挑战
Rising Platform Costs
First-party stores charged up to 30% fees, reducing margins and limiting reinvestment in growth.
Underperforming DTC Setup
The previous off-app webshop produced little recurring revenue, with minimal retention and poor conversion.
Link-Out Compliance Barriers
Vertigo was unable to offer a compliant path to link players from in-game to their webshop, limiting visibility and revenue.
解决方案
Aghanim introduced its game hub framework, combining personalization, live-ops, loyalty rewards, and global Merchant-of-Record services.
Personalized Liveops
Triggered offers based on player activity — login streaks, abandoned carts, and purchase history — increased re-engagement and upsell rates.
Loyalty & Cashback Ecosystem
Tiered loyalty rewards and cashback encouraged repeat purchases and kept the hub top-of-mind for players.
Global MoR Infrastructure
Tax management, FX, fraud protection, and regional payment coverage across every country ensured frictionless compliance.
Seamless In-App Deeplink Flow
A single “Store” button inside the game directed players to exclusive hub content and offers - no redirects, no extra SDKs, and players were automatically logged in to the game hub.
结果
Critical Strike generated 175% higher off-app revenue than the previous provider from month one. Average check increased by 19%, 40% of players visited the game hub in the first week, and the rollout maintained zero downtime across all markets.
“
Aghanim didn’t just replace our webshop, it rebuilt our DTC approach into a real growth engine. Faster returns, cleaner operations, and materially more revenue. And it wasn’t just lift from moving spend offapp: our per-player earnings and average check increased in a way that finally made DTC scalable.
MC
Community Lead
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Vertigo Games 案例研究
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